How do you make an excuse when you does not want an offer, or you want an exit after a (some) wrong decision? To some may choose to do an public apology and ends it with the great bow or handshake, for some stonewalling may be a better choice since going to pubic is a risk, yet for some spinning would be the best choice as since you can't say 'no' and can't agree to 'yes'.
Couple of days back I was approach by a sweet UNICEF lady for fund raising, I'm sorry to tell her that I can't give and she would not buy my reasoning of me as a student, so I decide to spin it by saying, "I got a brilliant idea here, how about you gave me job working for unicef, and I pay half of what I earn to the fund." That caught some sense (of humor) in her and she asked if I'm still studying, and that basically solve the bugging part, but I'm still left unemployed; as she said that she is not the one who manage the teams for fund raising.
Spinning to many sounds evil and not trustworthy, while to some it gives an impression to be admire of (as joke). Spinning always requires some working factors to make it happen: the agent, the reason, the support and the bargain.
Agent - the party that start the spin
Reason - the leverage use to overcome crisis
Support - external force that gives credibility to your claim
Bargain - the object or trade to stop the spin
Here is how it works if you did get on the bandwagon of GoogleCN (#googlecn)
Agent: google
Reason: censorship issue
Support: past records of censorship programs
Bargain: caps and legal issues faced by google
or me towards the UNICEF lady
Agent: me, myself
Reason: economic crisis and layoff of employment
Support: media coverage on global economic crisis
Bargain: a job for the trade of support
But having said so bargain does not always comes as you wish, and it does not need to be the objective of the spin. Being able to spin creates more advantage for the agent in calling his cards, but it does not mean that it can solve the crisis if the product is faulty.
Like its advertising half, pr creates perceive value; but its more of the half evil brother that will makes you wonder if half of what its saying is true.
