Thursday, July 02, 2009

first class of copywriting

Today is the first day of the copywriting class, which was the second subject that was being taught in the school for the first week. The class starts with a basic introduction and with no delay we begin with some exercise to jump start the sleepy brains. One of the questions was on sea squirt. What the hell is a sea squirt, all i can imagine was something that has a small brain and looks like worms, but here is a better description of sea squirt. So here is the question, do enjoy the time to answer it.


The juvenile sea squirt wanders through the sea searching for a suitable rock or hunk of coral to cling to and make its home for life. For this task, it has a rudimentary nervous system. When it finds its spot and takes root, it doesn't need its brain anymore so it eats it.

(a) Who would you tell this fact to and why?
(b) Would you like to be a sea squirt? Why?
(c) Imagine you are a sea squirt with a superior brain. Given a choice would you be like all the other sea squirts and conform or rebel? Why would you conform? How would you rebel?
(d) If you had to use the sea squirt for an advert what product would you use it for and why?